Keywords and Analysis is the process of reviewing the website and researching relevant search term to attract more visitors.
Any search marketing campaigns starts with keyword analysis. Keyword analysis is the process of analyzing the keywords that could bring visitors to your website through organic search.
We do extensive keyword research to determine the most relevant keywords.
Competitor analysis is a process to get an idea about the strengths and weaknesses of our current and potential competitors.
First we find your top competitors and then We make a research to evaluate their strategies to determine strengths and weaknesses relative to your brand.
On-page SEO is the practice of optimizing individual web pages using target keywords to ensure that your site can be read by both potential customers and search engine robots to rank a page for the specified search term.
Website analysis used to review and evaluate whole website include the basic website structure, URL structure, navigation structure, page contents, internal & external links, images, loading speed, source codes and other technical SEO issues.
We do full website analysis to make sure that search engines could index your website easily and the website appearing perfectly on crawlers. We use some tools and check some factors manually also.
Meta tags are placed in the <head> section of a HTML document. Meta tags are invisible tags that provide data about your page to search engines and website visitors. The importance of meta tags is that they make it easier for search engines to determine what your content is.
As meta tags play a big role in the ranking of the keywords. We create meta tags according to the website content and target keywords. Each page should have unique and search engine friendly meta tags. Title and Description are the most important meta tags used for search results.
Also called by H Tag Optimization. HTML has H1 to H6 six different heading tags, where h1 is considered the most important tag, and the h6 is the least important.
We use headings to specify the topic within a website or section. We try to use our keywords in heading tags to increase density and visibility for user and search engines.
URL Optimization is the method of restructuring the page URLs to make them static, short, and user-friendly.
We review URLs to make them SEO friendly, static, simple, relevant and compelling, so users & search engines can understand them easily.
Search engine robots can’t read images without text. Image Alt and Title Tags helps to optimize images for crawlers to determine what the search query is.
We use relevant image name, alt and title tag on images to ensure appearance on search engines.
An internal navigation is a hyperlink that allows navigation from one page in a website to another. Internal links helps the readers in accessing more information via related articles or pages.
We review the internal links, navigation, breadcrumb, dead-links etc.
A broken link or dead-link is a link on a web page that no longer works. It could be due to improper URL or a page removed from the website.
We review the website with trusted tools to find out the broken links and then fix them from the admin panel.
The robots.txt file is a text file that tells search engines which pages on your site to crawl and which pages not to crawl.
Sometime we don’t want to index specific pages in Search Index. We use “Disallow: /” operator to block any particular page or directory in search indexing.
A Sitemap is an XML file that lists the URLs for a site. It helps Google and other major search engines better understand your website while crawling.
We create a sitemap.xml file manually or using a tool and place it on the root web directory.
Canonical issue arises when your website can be accessed by search engines from several different URLs. This means that search engines can index your site under different URLs, meaning it could create duplicated content issue for your website.
We look for the canonical issues and fix it by redirecting all URLs on the preferred version.
Content Optimization is a process to optimize content to become more attractive, useful, search engine friendly, and by including associated keywords with proper headlines.
We write/recommend quality content using heading and sub-headings. We make sure that the content has relevant keywords and written in a way that it can reach the largest possible target audience.
Page Speed is the time taken for a web page to load. Pages with a longer load time tend to have higher bounce rates and lower average time on page and it could negatively affect conversions.
Google has indicated site speed is one of the signals used by its algorithm to rank pages We review several factors for page loading like site’s server, page file size, and image compression etc.
W3C Validation is the process of ensuring that the pages on the website conform to the norms or standards defined by the World Wide Web Consortium (W3C). Improper HTML code could harm SEO and website ranking.
We check the website on “https://validator.w3.org/” to review and fix all HTML issues. A developer fixes the HTML issues to ensure the technical quality of web pages.
Off-Page SEO refers to all of the activities performed outside the actual website like advertisement to improve its position in search rankings. We work on various factors to get quality links from high authority sites like article, blog, directories, press releases, blog comments, bookmarking, classifieds, Q&A, forums etc.
Social bookmarking is an online service which allows users to search, discover, collect, edit, and share bookmarks of web documents.
We use Social Bookmarking to improve the website’s ranking and traffic. It provides opportunity to make content viral and helps to acquire quality back links from authority sites.
A classified site allows posting a short, precise Ad about your business online under a relevant category.
Classifieds mainly works for product based website. We use classified websites to post free ads which helps to increase website traffic.
Local business listings contain information about your business (NAP), such as name, address, phone number, working hours, and other data and images.
We setup and optimize local business listing using NAP, relevant title, description and images. We use Citation to promote listings.
Video Submission is a process of submitting your videos in video submission sites to get quality back links and improve brand awareness.
We share and publish videos on famous video sharing sites, like Youtube, Metacafe, Vimeo.
Image submission involves sharing images related to your website in different image sharing sites.
We use right image, alt text, file format, description and share them on top sites like Google Image, Flickr, Photobucket.
Document-sharing website accepts document submission, usually in the form of PDF and makes it public.
We can share PDF files on document sharing websites with a link back to our website in the page contents.
Blog commenting is a great way to exchange ideas, thoughts or opinions about a particular topic or a blog post. Blog comments help the blog to attract traffic and make it social.
Most blogs allow adding comments about the issues being discussed. Add insightful comments about the blog topics, and leave our website link. We post comments on a relevant blog with a back link to your site.
There are many online discussion forums where people discuss things about your business and interest.
We post useful responses to people’s questions, and include a link to our website at the end of our post next to our name. It will create profile link for us.
Article submission refers to attracting traffic by submitting SEO optimized articles on top article submission directories. It helps to increase the visibility and the popularity of your website.
We Build back links with Article Submission and Article Marketing. We submit an article related to your website or business to high quality websites which accepts free article submission.
Press release submission refers to writing about new events, products or services of the company and submitting it to top PR sites.
We submit Press Release of company on top authority sites which helps popularize your events, products or services on the web and also improve SEO of your site.
Web 2.0 allows people to collaborate and share information online via social media, blogging and Web- based communities.
We share content via top web 2.0 sites, forums and blogs.
Creating a theme relevant blog and promote blog to get traffic so we will improve our search visibility and we can get a good amount of traffic. Blog help visitors in getting fresh content on a regular basis so that users keep visiting your site.
We submit unique and informative content on top blog sites with a back link on relevant search term. Blog sites helps a lot in getting relevant traffic and ranking on search engines.
Social media optimization is a way of connecting others together with common interest through Social Media Community. As an integrating marketing model, SMO help to enhance visibility and overall web presence of your business. We use Social media accounts to increase the awareness of a product, brand or event by using a number of social media outlets and communities. We use many different forms of Social media include text, images, audio, and video.
Facebook Audience Targeting allows you to target people specifically interested in a subject related to your product.
Select audiences that need to reach to achieve your website’s goal and post content/ads for their interest.
A Facebook page is a public profile specifically created for businesses, brands, celebrities, causes, and other organizations. Having a Facebook Business Page makes it easier for people to discover and interact with your brand online.
We create a good looking facebook page and promote to get more likes and shares.
Instagram is a photo and video-sharing social networking service. Instagram allows users to share photos and videos from their lives, add captions, edit filters, tweak settings, engage with others, explore and much more.
We post on Instagram page regularly which helps your posts to be noticed by more people.
Twitter is the most popular micro blogging platform as of today. It helps to Leverage Your Social Presence For Better Traffic.
We boost your brand’s search engine rankings by posting and retweeting on Twitter.
Pinterest is a social network that allows users to visually share, and discover new interests by posting (known as ‘pinning’ on Pinterest) images or videos to their own or others’ boards.
We optimize Pinterest profile, boards, and pins to increase user engagement, traffic, and search visibility.